HERMES

 

 

In 1837, Thierry Hermès opened a saddlery workshop on Rue Basse-du-Rempart. Among his clients were famous names such as Napoleon III and Tsar Nicolas II of Russia.

Thierry Hermès’ son, Charles-Émile Hermès, eventually moved the workshop to 24, Rue du Faubourg Saint-Honoré in the 8th district of Paris, where it became the original Hermès flagship store.

In 1937, Robert Dumas, fourth generation in the Hermès family, created the famous Carré silk scarf. He also designed a handbag in the 1930s, which was later named the “Kelly” in 1956 after Grace Kelly, who was photographed carrying it in a photo that was published around the world, which brought the bag to fame.

In 1984, the iconic Birkin bag was created, after a chance meeting on a flight from Paris between singer Jane Birkin and fifth generation Hermès, Jean-Louis Dumas, son of Robert.

In 2015, the launch of the Hermès Apple Watch reaffirmed Hermès’ brand culture – Hermès is, on the one hand, steeped in tradition, but, on the other, adapts to the changing times, and embraces the future of new challenges.

The famous horse and carriage on the logo remain, harking back to the brand’s roots in a saddlery workshop. Portrayed as the “chariot and valet”, the chariot refers to the horse and carriage and the valet, the gentleman standing to escort the carriage towards its destination. The absence of the master in the logo references the fact that Hermès delivers carriage accessories of the highest quality, but it is the customer themselves who must put them to use.

Hermès long history of craftsmanship, commitment to excellence, and timeless beauty will continue to fascinate the world.