MiuMiu

Miu Miu is Prada's sister label, founded by Miuccia Prada in 1993. Miuccia's nickname was 'Miu Miu', which is where the brand got its name. Miu Miu was released for young women based on Miuccia’s past fashion styles.

Miu Miu’s concept is "bad girl", based on the image of a young woman pretending to be an adult and stretching to look older than she really is. The brand is known for its unique cute, high-quality fabric designs, and every season its clothes, bags, wallets, and shoes garner much attention.

Miu Miu is characterized by its color range, which includes shades of pinks, whites, and colors popular with young women when constructing their look. Its products incorporate materials that are soft and gentle to the touch, and the use of high-quality leather in simple designs creates a sense of fashion that is not overly girly. In addition, the price range is set at a more affordable level than Prada, targeting a younger generation.

The designs of Miu Miu freely express the creativity of Miuccia Prada and project the essence of a woman who is not bound by traditional aesthetic images, but has a liberated consciousness, and they add a touch of color to any outfit.

Naïve, yet resourceful and strong, Miu Miu continues to release captivating creations that portray the rebellious and seductive spirit at the heart of the modern woman.