GUCCI

 

 

After working at the Savoy Hotel in London, Guccio Gucci returned to his hometown of Florence, Italy, in 1921 and founded a leather goods store with a focus on luxury.

From the outset, Gucci’s brand concept has been to create luxury products that are relevant to the present day, while staying true to the brand's core values of exclusivity, quality, and cratsmanship.

Gucci’s GG canvas, now synonymous with the brand, was actually used as a substitute for leather during World War II. Even as a substitute material, the design with the double “G” logo was used to express luxury and tradition.

Gucci garnered much attention and became a favorite of celebrities around the world in the 1950s, when Gucci’s son used Gucci products as props for his job in the film industry. The brand’s golden age came between the 1960s and the early 1980s, when Gucci’s third son took over the business, but from 1984 the brand’s image declined considerably due to a family feud over succession. In the 1990s, the Gucci brand began to boom again with the launch of a collection inspired by products from its golden age.

Gucci’s products range from wallets, bags and watches, to ties, sunglasses and boots. Customers enjoy the wide variety of choice in materials, colors and shapes, which make for products that range from the simple, through to the glamorous - designs for parties, and more casual pieces for everyday use.

Despite being a high-end brand, Gucci has gained popularity among young people in recent years for its cuqng-edge fashion, with designs that are traditional but glitzy, as well as leading the charge to break down the barriers between luxury and street fashion.